THE
BRAND THERAPY
session
A 90-MINUTE CONVERSATION FOR THE CREATIVE WHO MAKES EVERYONE ELSE’S BUSINESS MAKE SENSE, AND STILL CAN’T SAY WHAT THEY DO.
You can see exactly what’s off in a client’s brand in four seconds. Your own? You’ve reworked it three times, and it still sounds like everyone else who does what you do.
your skills aren't the problem.
Your clarity is.
with jessi bornack cabanin
Squarespace Gold Partner + Circle day live brand consultant (1:1 sessions sold out)
But first, a gut check.
Be honest. Nobody’s watching.
When someone asks what you do, do you answer… and then keep explaining?
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Is your own brand the project that always gets pushed to next week?
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Could a stranger tell from your website why to hire you over someone charging half your rate?
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Have you said yes to work you didn’t want because you weren’t sure who you’re actually for?
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Have you rewritten your About page or bio more than twice this year?
Two or more yeses?
It’s not a skills problem. It’s a clarity problem, and it’s the most fixable thing in your business.
want to know what each yes is costing you?
YOU'VE BUILT A LOT. DONE A LOT. WORN A LOT OF TITLES -
and worn them really freakin' well.
But somewhere between all the things you are and all the things you do, something still isn't landing. Someone asks what you do and you hear yourself give the ninety-second version. Then the caveat. Then the "well, it kind of depends."
So you keep adding. Refining. Relaunching. Posting more. Hoping the next thing will finally be the thing that makes it click.
The next thing is not what’s missing…
It's the thread. The one that ties all of it together into one sentence that actually sounds like you. Not a list of what you do, but a clear picture of who you are. That thread exists. You just need someone outside the jar to find it with you.
“The problem isn’t that you do too much. The problem is nobody’s helped you see what it all means yet.”
ABOUT
Jessi
respectfully disruptive.
honest af.
Founder of
This way to fabulous Inc.
& Haven built media
Squarespace Gold Partner + Speaker
I’m a mom, an entrepreneur, someone who’s been through it.
The pivots. The grief. The seasons where you’re building and falling apart at the same time. I’ve spent 15 years in brand strategy, creative evolution, and creative execution, helping founders build brands and figure out what they’re actually trying to say.
And somewhere along the way I realized my real superpower isn’t execution. It’s seeing what you can’t.
Finding the needle in the haystack. The gem buried three layers deep in a conversation most people would’ve wrapped up in 20 minutes. The thread that connects everything - the one that, once you see it, makes the whole thing make sense.
That's what I bring into the room. Not a formula. Not a template. Me, and 15 years of knowing what to look for.
This is not a pep talk. This is not a vibe session.
This is 90 minutes of getting into it (what you've been through, what you're working through now, the bigger dream you keep circling) with someone who can already picture where it goes before you finish your sentence. And you walk out with a new one: the sentence that explains what you do, that you'll say at a wedding without apologizing.
Built for founders with real clients and real revenue. If you're just starting out and need a logo or photos, I know great people for that.
WHAT ACTUALLY HAPPENS
The Intake
Before we get on the call, you send me a snapshot: what you’re working with, what feels off, what you wish it was instead. I show up already in it with you, already looking for the thread.
The 90-Minute Session
This is where we stop being polite about it. We get into the real story of what’s actually going on, what you keep dancing around, what you’ve been too close to see. No agenda. No formula. Just two people who aren't afraid to go there, and one sentence you'll leave with.
The Brand Rx (async, 48 hrs)
Within 48 hours you get a written document, not a vague summary: what I heard underneath what you said, the pattern, the reframe, who you actually are, and your three next moves. Grounded enough to come back to six months later when things get noisy again.
THE 30-DAY CHECK-IN
Twenty minutes, one month later. We look at what you did with it, what stuck, and what's getting in the way. Clarity only counts if it survives Monday.
The Handoff (optional)
If building is the next step, I’ll personally connect you to the right team. No pitch. It just flows from what we already uncovered together.
THE INVESTMENT
$697 $497
sale price valid through Monday, October 26 at midnight CST.
After that it goes back to $697. Grab your spot now and book your session anytime in the next 30 days.
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90 minutes of the most focused, honest brand conversation you've had all year, a written Brand Rx in your inbox within 48 hours, and a 30-day check-in to make sure it sticks.
THE PROMISE
You won’t leave with a pep talk. You’ll leave with your sentence, or the clearest draft of it you’ve ever had, and a Brand Rx that tells you what to do with it.
client success
“… she helped me build a brand that actually feels like me…”
Jessi is one of those rare people who can see your vision before you can fully articulate it yourself. She is wildly creative, incredibly intuitive, and somehow knows exactly when to push you a little deeper.
She didn’t create a version of me that looked good on paper. She helped me build a brand that actually feels like me. Every detail has intention behind it, and I finally feel like the way I present myself matches the person I know I am. That is Jessi’s magic.
– Carina Santa Maria
ILLINOIS STATE SENATE CANDIDATE
“…took my messy thoughts and ideas and turned them into something tangible…”
I had an amazing experience working with Jessi - she helped me build a brand that truly reflects my goals, purpose, passion, and personality.
I especially loved how Jessi took my messy thoughts and ideas and turned them into something tangible, meaningful, and authentically me. She has a gift for bringing out what makes you unique and translating it into a brand that feels genuine and exciting.
- Angie Karesh
PEAK LEADERSHIP COACHING
“… the skills, guidance and perhaps most importantly the confidence to do it…”
We all need that one person in our corner who can not only share the 'what' to do, but who also gives you the skills, guidance and perhaps most importantly the confidence to do it. That's Jessi!
A terrific partner who will push you to be the best you can be in building your own or your business brand. I would definitely recommend Jessi to anyone looking to take a next step towards growth, she is fantastic at what she does.
- Simone Wheeler
NON-PROFIT EXECUTIVE
HERE's THE THING.
You already know something needs to shift.
You don't need more time to think about it. Someone's going to ask what you do again this week. Let's make the next answer one you believe.
THAT'S WHAT I DO.